For business, sales, product image is an important factor. Product images must ensure accuracy and truthfulness, avoiding the “hanging goat’s head, selling dog meat”. Border to have a beautiful product photo, many people still wonder how to shoot, what angle and light should be chosen. Here are a few useful product photography experiences for everyone.
– Camera: If possible, it is best to choose a professional camera line. However, if you only have a digital camera, or a phone or tablet with a photography function, you can also use it, best suited for capturing small, unfussy products. Before taking pictures, make sure the camera lens is cleaned with a special soft cloth.
– Tripod: The tripod helps to fix the position of the machine, avoiding shaking and shaking hands when holding. For professional, digital, tripods are available at camera stores. With phones, there are many choices, cheap prices, sold in many phone accessory stores.
– Background: Usually, the product is taken against a monochrome background (usually white). Both help the interior of the product and can be easily edited if you want to insert a different type of background. For small products (lipstick, chalk, small accessories…), just a few sheets of white paper (the right size for the product) is a complete, cost-effective white background. If the product has a large size, to create a "professional" image quality is also better, it is advisable to invest in a product photography box that costs from VND 800,000 to VND 2,000,000 depending on the size. Props and other tools: To make the product image not monotonous, it is possible to combine and arrange a few other props, both to make the photo more vivid and to highlight the product. Additional lights can be used to increase the brightness when shooting.
2, Product was taken in good lighting conditions
Lighting is an important factor in product photography. There are two basic light sources: natural light (sunlight), artificial light (tube lights, specialized lights). For small products, do not require high image quality, maybe just good daylight conditions (usually 8-10am, 3-5pm), avoiding strong sunlight, to get good pictures. Usually, even dedicated cameras, digital or just phones have focus and exposure modes. Should take advantage of this mode.
Absolutely do not take photos against the light. It will cause the product to be contrasted and dark. In addition, do not shoot in low light, it will make the color of the product when the picture is not accurate. In the absence of natural light, for small, not too sophisticated products, tube light can be used, or for products with higher requirements, specialized lighting can be used.
The background (background) located in the frame will serve as the background for the product. A few hints for context:
Product photography box (studio box/foldio): For small-sized products (accessories, lipstick, watches, etc.), a product photography box with a white background is often used. In addition, the product photography box also has a built-in LED light, ensuring light when shooting.
Fixed background: Should choose a monochrome background, highlighting the product. It is possible to use a white background, or have a contrasting color with the product.
Natural backdrops: If there are no fixed backgrounds, you can take advantage of natural backgrounds such as walls, fences, wooden floors, gardens, etc., which will make the photo lively and attractive. Usually for fashion products, the background can be a street scene, an ancient wall, etc.
To make the picture more vivid and outstanding, a few other tools can be used in the frame.
Note: Only use a maximum of 4-5 different props in a frame, avoiding eye-catching, unremarkable products. When taking portraits or landscapes (photographing babies, taking photos of the anniversary…), the composition always follows the “Golden Ratio”: The horizon line is at 1/3 or 2/3 of the star of the photo. Each frame has only one strong point, this point is not located in the middle, but at the coordinates 1/3 wide, 1/3 high. Take advantage of the S stroke if present in the context. Direct the viewer's gaze from the outside into the photo.
5, Shooting angle
When ensuring a reasonable composition, the shooting angle also needs to be taken into account. With each different angle will create a different image. Sometimes just changing, moving the camera angle will bring an unexpected and impressive photo angle.
Some popular shooting angles:
Eye-level viewing angle: This is the most common and natural shooting angle. It helps the viewer to fully pay attention to the product.
Angle from the bottom up or from the top: Viewers will easily visualize the product in the most comprehensive and realistic way. This angle is popular with products such as clothing, electronics, household appliances, etc.
Diagonal angle: This is the angle that creates novelty and depth for the product. Help viewers have a comprehensive view of the product.
Close-up: This angle creates excitement for the viewer. For products with sophisticated and sophisticated details, this angle will easily show all the details of the product.
6, Sharpness & Anti-shake
The product must be in high definition and not shaken. For professional photographers, they have specialized, semi-specialized, digital cameras with tripods that will be easier to focus and stabilize. If you don’t have a tripod and shoot by hand, here are a few things to keep in mind:
Press the shutter and hold the camera for about 3-5 seconds. Use the timer mode and place the machine in a fixed, firm position.
7, Image editing software
Can use some image editing software such as PTS, Illus… for computers. For phones, you can use a few applications such as: VSCO, Instagram …
Photos taken are sometimes limited in color, sharpness, or sometimes want to add details (logo, text, etc.) to the image. Using editing software will ensure the image quality according to your requirements and desires. With some basic photography experience will help you have a beautiful product photo, showing all the details of the product with the clearest quality.